Ted Talks To Help Refresh Your Way Of Thinking

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Audrey Choi: How to make a profit while making a difference

Audrey Choi is CEO of Morgan Stanley’s Institute for Sustainable Investing. She is also Managing Director and Head of Morgan Stanley’s Global Sustainable Finance Group. In these roles, she oversees the firm’s efforts to support resilient communities and promote economic opportunity and global sustainability through the capital markets.

  • The global capital markets, the nearly 290 trillion dollars of stocks and bonds in the world, that that may be one of our most powerful force for positive social change at our disposal.
  • 71% of people said yes, they were interested in sustainable investing, which we define as taking the best in class investment process that you already have traditionally and adding in the extra information you get when you think about the environment and society and good governance.
  • 72% of people said that they believe that companies who did that would actually do better financially.
  • 54% of the people still said if they put their money in those fair trade stock, they thought that they would make less money.


Bill Gross: The single biggest reason why startups succeed

Bill Gross has founded a lot of startups, and incubated many others — and he got curious about why some succeeded and others failed. So he gathered data from hundreds of companies, his own and other people’s, and ranked each company on five key factors. He found one factor that stands out from the others — and surprised even him.

  • The customer is the true reality. So much about a team’s execution is its ability to adapt to getting “punched in the face” by the customer.
  • Timing accounted for 42% of the difference between success and failure of a startup. Team and execution came in second, and the idea, the differentiability of the idea, the uniqueness of the idea, that actually came in third.
  • The best way to really assess timing is to really look at whether consumers are really ready for what you have to offer them. And to be really, really honest about it, not be in denial about any results that you see.


Yves Morieux: How too many rules at work keep you from getting things done

Yves Morieux thinks deeply about what makes organizations work effectively. A senior partner in BCG’s Washington D.C. office and director of the BCG Institute for Organization, Morieux considers how overarching changes in structure can improve motivation for all who work there. His calls his approach “Smart Simplicity.” Using six key rules, it encourages employees to cooperate in order to solve long-term problems. It isn’t just about reducing costs and increasing profit — it’s about maximizing engagement through all levels of a company. Morieux has been featured in articles on organizational evolution in Harvard Business Review, The Economist, The Wall Street Journal, Fast Company and Le Monde.

  • In the largest European economies,productivity used to grow 5% per annum in the ’50s, ’60s, early ’70s. From ’73 to ’83: 3% per annum. From ’83 to ’95: 2% per annum. Since 1995: less than one percent per annum.
  • When productivity grows 3% per annum, you double the standard of living every generation. Every generation is twice as well-off as its parents’. When it grows one percent per annum, it takes three generations to double the standard of living.
  • It is much more demanding today to attract and retain customers, to build advantage on a global scale, to create value. And the more business gets complex, the more, in the name of clarity, accountability, measurement we multiply structures, processes, systems.
  • We need to create organizations in which it becomes individually useful for people to cooperate. Remove the interfaces, the middle offices — all these complicated coordination structures.