Case Study: NPR On Employer Branding

Company: NPR, formerly National Public Radio, is a privately and publicly funded non-profit membership media organization that serves as a national syndicator to a network of 900 public radio stations in the United States. Headquarters: Washington, DC Company Size: 501 to 1,000 Employees Industry: Broadcast Media Case Study Source: Date: 2013 What was the challenge? NPR was trying to […]

Infographic: All About The Employer Brand

Geography: United States Research Source: Employer Brand International Date: July 2014 Summary: This infographic shows the value of employer branding, who owns the responsibility to brand their company, strategies and initiatives and the most important attributes of an employer brand.

Employees Want You To Show Them The Money

Geography: Global —Research Source: Towers Watson —Date: August 2014 —Findings: —The top attraction drivers from the employee (or applicant) view is base pay and salary, whereas employers think it’s career advancement opportunities. After money, employees are looking for job security and then career advancement opportunities, while employers think they want money and then challenging work. […]